15+ Years of Culinary Excellence & F&B Consulting



Chef Salim is a seasoned culinary professional, hospitality consultant, and entrepreneur with over 15 years of experience. A graduate of Hotel Management & Catering Technology from Chitkara School of Hospitality, Punjab, he began his culinary journey at Radisson Hotel, New Delhi.
His expertise was honed at Jaypee Hotels & Resorts, Hyatt Regency New Delhi under Corporate Chef Anil Khurana, and the pre-opening team of JW Marriott Chandigarh. He served as Executive Chef at Piccadilly Hotel & Resorts and Regenta by Royal Orchid Hotels before founding Food Tree Hospitality.
In 2024, Chef Salim was honoured with the Times Food Award for Iconic Kitchen & Food Consultant of the Year — recognizing his transformative impact on the hospitality industry across North India and beyond.
Food Tree Hospitality blends three core elements — the art of operations, the passion for guests, and the science of business.
Chandigarh · 35+ projects delivered across India · Times Food Award 2024 Winner
Group-level culinary leadership across multiple properties pan-India
Chandigarh · Flagship multicuisine & fine dining, 500+ pax banqueting
Live cooking section, Saffron Indian Restaurant & JW Café
Under Indian Corporate Chef Anil Khurana · Premium 5-star culinary operations
Vasant Continental, New Delhi & Mussoorie · Luxury hotel chain
Foundation in 5-star hospitality operations and culinary standards
Great hospitality is a craft. From the efficiency of a kitchen layout to the choreography of service — we bring artistry to every operational decision.
Every decision — from menu design to staff training — begins with one question: how does this create a better experience for the guest?
Outstanding food means nothing without a sustainable business model. We bring rigorous financial thinking and cost management to every concept.
Receiving the award from the presenter — Bennett & Coleman, Times of India
Food Tree Hospitality — Food & Kitchen Consultant of the Year
Times Hospitality Icons 2024 — Grand Ceremony, Chandigarh



North India F&B Excellence Recognition